Branding and Briochure design for an Innocent Man - The musical about the life of Joseph Carey Merrick, The Elephant Man

I wanted to get a feel for the old advertising leaflets using to entice people to view Joseph. Research took me to the British Library where they have a copy of the original playbill.

With their permission I was able to obtain a copy of the original playbill which formed the basis of the branding.

The letterform was created by studying some of Josephs earliest penmanship before he was taught how to write properly.