Site analysis, interviews and workshops were held with the Educational team of the group to guide the design & development of the sites look and feel.
The analysis of the existing site and requirements of the forthcoming project defined the goals and expectations for the new sites development.
The new sites development had to encompass clear architecture, simplified navigation. a responsive nature, ease of use and a more streamlined user experience.
Detailed research and workshops allowed the development of client approved concepts which were then developed into interactive wireframes check the IA, site structure and user experience was consistent with the aspirations and goals of the client. A / B testing was undertaken with these designs to define the most informative presentation of information for the site.
The concept designs were created and worked up to final launch designs maintaining a fun enjoyable user experience. The original weighty text was refined to make it more user friendly and accessible to the target audience.
The website has been developed encompassing a 'responsive' framework to allow for the maximum exposure on all devices.
Continuing analysis and development of the design allows for the continued development of the site to maximise potential client interaction.