The analysis of the current technology gave an extensive overview of the variety of operating systems and limitations for each device and product range.
The analysis and client consultations defined the goals and expectations from the audience and client for the sites development.
Analysis from consultations feedback, data and analytics from the existing rewards platform, supported the initial hypothesis that the future development would have to be designed to conform to a general company style whilst allowing them to work in their own individual formats and systems.
The new sites development had to encompass clearer more defined information architecture, clear content definition, simplified navigation structure and a more streamlined user experience for greater ease of use.
Client approved sketch concepts were developed into interactive wireframes check the IA, site structure and user experience was consistent with the aspirations and goals of the client. A / B testing was undertaken with these designs to understand the users requirements.
The concept designs were created and worked up to final launch designs maintaining a functional yet enjoyable user experience for both the responsive website and the App.
The new site has been developed encompassing a 'responsive' framework to allow for the maximum exposure on all devices.
Continuing analysis and development of the design allows for the continued development of the site to maximise potential.