Kayak Capers
Responsive Site
Project Overview
Kayak Capers required fun resposive showcase for their range of extreme sports designs. The mission was to create a fun trustworthy site with usability a priority.
Project Details
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Case Study

Objectives

The challenge was to create a fun responsive site for Kayak Capers brand of extreme sports humour.

Analysis

Site analysis, interviews and workshops guided the development of the site and digital 'shop front'.

Site analysis, interviews and workshops were held with customers and staff to guide the development of the site and digital 'shop front'.

The analysis of the existing site and requirements of the project defined the goals and expectations for the sites development.

The new sites development had to encompass clear architecture, simplified navigation and a more streamlined user experience.

Development

Utilising the analysis as a basis for the sites development.

Client approved sketch concepts were developed into interactive wireframes check the IA, site structure and user experience was consistent with the aspirations and goals of the client. A / B testing was undertaken with these designs to understand the users requirements.

The concept designs were created and worked up to final launch designs maintaining a fun enjoyable user experience.

Solution

Bringing the site to life

The new site has been developed encompassing a 'responsive' framework to allow for the maximum exposure on all devices.

Continuing analysis and development of the design allows for the continued development of the site to maximise potential.

Achievements

14,043 signups to site
Jan - March 2014

1265 sales,
July - August 2014

E - commerce conversion rate 12.244%
July 2014

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