The analysis and client consultations defined the goals and expectations from the audience and client for the sites progression.
Analysis from consultations feedback, data and analytics from the existing purchasing platform, supported the initial hypothesis that the existing site was over-complicated, confusing and frustrated audiences looking for product they required.
The new sites development had to encompass clearer more defined information architecture, clear content definition, simplified navigation structure and a more streamlined user experience to allow for greater CRO.
Client approved sketch concepts were developed into interactive wireframes check the IA, site structure and user experience was to consistent with the aspirations and goals of the client. A / B testing was undertaken with these designs to maximise potential customer conversion.
Once approved, defined user tested designs were created and worked up to final launch designs. These designs would be constantly monitored and improved to achieve the best CRO possible.
The new site has been developed encompassing a 'responsive' framework to allow for the maximum exposure on all devices. The front and backend database development were kept separate to allow for ease of development.
Continuing analysis will see the introduction of design 'tweaks' to allow for the continued development of the site and maximise potential.